Business Branding
Is Launching a New Brand the Right Move for Your Company?
Not all new ideas need a new brand. How to think strategically about introducing innovation into a brand portfolio to best further objectives and vision.
Melissa Packham is a brand and marketing strategist with 20 years of experience. Having had bottom-line responsibility for household-name brands and having managed millions in marketing spend, she now works with companies to grow, innovate and connect with their audience - sustainably and ethically.
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Business Branding
4 Signs You Need To Realign With Your Brand Values
How to identify if your brand values are still guiding your business and how to recalibrate if they're not.
