Marketing
Email Marketing Is Nearly 40 Years Old. How Can We Keep It Thriving?
As email marketing approaches its 40th birthday, here's what marketers can learn about making email communications more relevant and effective
As president of Yes Lifecycle Marketing, Michael Fisher spearheads the continued innovation and leadership of Yes Lifecycle Marketing's cross-channel marketing and analytics platform, Yesmail360i, award-winning agency services, robust proprietary data and sophisticated database technology management.
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