Marketing
Oops, My Bad! 5 Ways Your Business Can Improve by Admitting to Mistakes
No matter how much you try, you will make mistakes. But they can help to improve your company's effectiveness and reputation if you handle them well.
Michael Houlihan is co-author with Bonnie Harvey of the forthcoming The Barefoot Spirit: How Hardship, Hustle, and Heart Built a Bestselling Wine, publishing in February 2013. He and Harvey started the winery that grew into the Barefoot Wine brand in 1986 and sold the brand to E&J Gallo in 2005 and founded The Brand Authority, a Forestville, Calif., marketing and branding company.
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