Building a Business
Why It Makes Sense to Build a Brand Around a Singular Idea
Staying very focused on what the company does best -- and what makes it different -- allows an organization to refine a product and excel.
Michael Luscher is the founder and CEO of Atlanta-based POINT 3 Basketball, a performance apparel company.
Want to write for Entrepreneur too?
Apply to join Entrepreneur Leadership network.
More From Michael Luscher
