Building a Business
Sell More Products by Letting Your Customers Design Them for You
The wall between producers and consumers is crumbling -- and your business could profit.
Michael R. Solomon
Professor of Marketing at the Haub School of Business at Saint Joseph’s University
As a professor of marketing in the Haub School of Business at Saint Joseph's University in Philadelphia and an industry consultant, Michael R. Solomon combines cutting-edge academic theory with actionable real-world strategies. He is also the author of several leading textbooks on marketing, consumer behavior, advertising and social media, and he has helped many companies to become more consumer-centric.
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