Marketing 5 Key Tips for Building a Successful Customer Loyalty Program New data shows loyalty programs are valuable tools for developing strong customer relationships. Here's how to create an effective one.
Marketing Build Long-Term Customer Loyalty With These 3 Relationship Marketing Strategies Customer relationships shouldn't end after a sale. In fact, the best relationships never end.
Marketing 7 Steps to Writing and Designing Emails That Convert The key to success depends on these dos and don'ts.
Marketing Are You Ready For the Holidays? Here’s Your Holiday Email Marketing Checklist. While shopping activity certainly ramps up during the "official" Black Friday/Cyber Monday kickoff, the companies that stand to benefit are those that prepare today.
Marketing Why Reporting and Analytics Tools Are the Top Budget Priority for Marketers Today Here's why reporting and analytics are at the top of marketers' wish lists today.
Marketing How to Balance Ecommerce and Brick-and-Mortar Shopping Expectations Through Relationship Marketing Here's how relationship marketing is critical to balancing ecommerce and brick-and-mortar shopping expectations.
Thought Leaders 3 of the Biggest Risks That Come With Rebranding — and How to Overcome Them Here are some tips to manage three of the biggest risks companies face when rebranding.
Building a Business How to Retain Customers During an Economic Downturn To weather a recession, focus on your most loyal customers.