Building a Business 7 Things Reporters Wish PR Pros Would Do With the holiday season in full swing, here are a few pitching behaviors on reporters' wish lists.
Building a Business 6 Tips for Handling a Failed Pitch You think you put together an amazing pitch but after you send it out, you hear crickets. Here are six ways to redeem yourself
Building a Business 7 Questions to Ask Before You Embark on a PR Program You may think you're ready to hire an agency, but are you really? Test yourself with these queries.
Building a Business 11 Ways to Keep Your Press Releases From Being Ignored What can you do to increase the likelihood that your release will grab a reporter's attention? In brief, don't give the reporter reasons not to read it.
Building a Business 8 Ways to Make Reporters Fall In Love With Your Startup Give reporters what they really want: timely, useful information that can help them do their jobs. Just don't be a pest about it.