You'll find Michelle Garrett at the intersection of PR, content marketing and social media. She's a frequent speaker on public relations at events including Content Marketing World and PRSA. Michelle was named among the top 10 most influential PR professionals in 2021.
A successful public relations effort requires input and engagement from both the PR provider AND the client. Here are seven ways a client can help their public relations provider help them.
Press coverage can help your brand gain visibility and increase credibility — but not if no one sees it. What can you do to get more value from the media placements you've worked so hard to earn?
When a reporter calls out of the blue, many people panic — or worse, they hide. Instead, take a deep breath and do these four things so you can determine the best way to respond.
Does it seem like everyone, including reporters, is on vacation right now? Here are six ideas on how to use the summer slowdown to get ahead with your public relations program.