Mikal E. Belicove | Page 9

Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot's Guide to Facebook, is now available at bookstores.

More From Mikal E. Belicove

Business Accounting

Getting Your Business Up in Running in 10 Steps? That’s Wicked!

Let’s face it; the biggest obstacle to starting a new business isn’t the economy or your bank’s strict lending requirements. Most likely what’s stopping you from getting a new enterprise off the ground is you. Categorize it however you want — procrastination, self-doubt, fear of the unknown, or literally not knowing where to begin — […]
Building a Business

Tweet This: Only 8 Percent of You Are Even Using Twitter

Have you ever been an observer or an unwilling participant in an event — or even an entire era — that left you asking yourself, “What am I missing here?” Disco immediately comes to mind. For kids growing up in the late ’90s, maybe it was the Giga Pet craze. And whomever it was who […]
Business Accounting

Social Media and Your Company’s Acceptable Use Policy

Acceptable use policies have the intent of providing a safe working environment, increasing employee productivity and providing a layer of security to company assets like individual computers and network infrastructure. Thinking back on my first office job, I recall my supervisor going to great lengths to explain to me that the company phone wasfor business […]
Business Accounting

ReSearch.ly Provides Real-Time Feedback on Your Products and Brand

Every company wants to be the fly on the wall whenconsumers are talking about the pros and cons of their product or service, andnow PeopleBrowsr, a Palo Alto, Calif.-based social search engine and socialmedia analytics company, has come up with an online tool that does just that. ReSearch.ly, released this week, is a new search […]
Business Accounting

Free Legal Advice for Tech Startups

Entrepreneurs face many legal challenges when starting a business. From writing a business plan, to determining which corporate structure is best and scraping together enough money to file the appropriate documents, starting a business is easier said than done.With attorneys charging as much $750/hr. to set up a business, and online legal documentation services like […]
Business Accounting

How the Fortune 500 Uses Social Media

Center for Marketing Research at theUniversity of Massachusetts Dartmouth Fortune 500 Twitter Facebook The Fortune 500 and Social Media: A Longitudinal Study of Blogging, Twitter and Facebook Usage by America’s Largest Companies Nora Ganim Barnes, Ph.D. 5 Reasons Why You Shouldn’t Abandon Your Blog for Facebook
Business Accounting

How to Use SCVNGR to Grow Your Business

Seth Priebatsch SCVNGR Google Ventures scvngr.com Tip: SCVNGR – How To: Build SCVNGR app Use of Geosocial Services is Underwhelming — for Now Foursquare Gowalla Facebook Places Chris Mahl
Business Accounting

Use of Geosocial Services is Underwhelming — for Now

Pew Internet Foursquare Gowalla Facebook Twitter the fact that the Pew survey shows only 4 percent of internet users currently use location-based apps isn’t all that surprising to me. Especially when you stop to consider how little incentive there is for people to use them. SCVNGR SCVNGR
Business Accounting

4 Common Website Mistakes and How to Avoid Them

Ask your target demographic what it thinks about yourwebsite’s usability, programming and design, and you’re bound to receive avariety of responses. These can range from “looks good to me,” to “I didn’t findwhat I was looking for,” or “I think it sucks.” Everyone has anopinion. A more likely scenario is that you’ve never taken thetime […]
Building a Business

Thoughts on Twitter Versus Facebook for Business

I’m of the opinion there are two camps when it comes to online marketing and the use of social media to drive business messaging and customer action: • Those who mostly use Facebook • Those who mostly use Twitter Sure, many businesses display the blue-based badges for both Facebook and Twitter on their homepage, which […]
Business Accounting

What To Do If Your Company’s Blog Is Subpoenaed

Cleveland Plain Dealer Damon E. Dunn These include: Making sure the underlying complaint adequately statesa claim and possibly requiring the litigant to show evidence that supports theallegations or defense Requiring reasonable efforts to notify the anonymousauthor, enabling them time to intervene anonymously to quash the subpoena Determining that the litigant needs the PII toprosecute or […]
Business Accounting

Social Media Savvy Companies and Their Employees

NetProspex Fall 2010 Social Business Report a comprehensive look at the use of social media by business people across the U.S the 50 most social corporations in America Social connectiveness: The number of employees with at least one social media profile. Social friendliness and reach: The average number of connections per employee across these networks. […]
Business Accounting

Looking for Entrepreneurial Tips in ‘The Social Network’

The Social Network Citizen Kane — The Accidental Billionaires: The Founding of Facebook A Tale of Sex, Money, Genius and Betrayal “People want to go on the internet and check out their friends, so why not build a website that offers them friends, pictures, profiles — whatever. You can visit, browse around, maybe it’s someone […]
Building a Business

Outage: Is it Facebook or Me?

If you’ve tried logging onto Facebook today (Sept. 23, 2010), you may be wondering if there’s something wrong with your internet connection or if Facebook is down. Fear not; it’s not you! Sadly, it seems many people and their grandparents (yes, your customers’ grandparents are likely trying to access Facebook also) are receiving a message […]
Marketing

Is Your Website a Turnoff?

Whether your website is delivering the expected user experience lies in the perceptions of those who use it. Here's how to measure them.
Building a Business

Career Objective

Don't overlook the importance of a comprehensive jobs page on your company's website.
Building a Business

How to Avoid Facebook Business Page Recategorization

The e-mail message was alarming and ominous: Thinking the above message must be spam, the folks at The Inn at Mount Snow in West Dover, VT, immediately logged onto their Facebook account, where they were promptly confronted by the following message at the top of their Page: Definitely not spam, and according a statement provided […]

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