Mike Trigg is COO of Hightail and manages all marketing, lead generation and e-commerce activity. Prior to Hightail, he founded an online gaming company called Spitball Entertainment and was VP of marketing and business development at hi5 (sold to Tagged), where he helped launch the company's games portal, virtual current and original social game titles.
Naming a business is not something to be taken lightly: A company's entire branding is dependent on the name. Here are a few tricks on naming your business.