Marketing
Why Brands Should Direct User-Generated Content
With the rise of user-generated social media posts, here's why brands should direct and have control over all of the content out there that's associated with their name.
Mya Papolu is the founder and CEO of Brandbass, a social commerce platform that connects businesses with creators to drive awareness and sales. Unlike influencer marketing companies, Brandbass is cost-effective and focused on quick, quality content – not follower counts.
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