Natalie Lambert is the CMO at Instart. Previously, she was chief marketing officer at Sapho and was at Citrix, where she held multiple product marketing leadership positions. Prior to Citrix, Lambert spent seven years at Forrester Research, where she was the leading expert on end-user computing.
Focus on a culture of empowering your employees with mobile workflows that can be easily accessed in a few clicks, and the productivity gains you are looking for will follow.