Building a Business If You’re Not Converting Visitors to Customers, Blame These Common Landing Page Copywriting Mistakes. The time and effort you spend on site design and marketing is mostly wasted if you don't get your landing page right.
Online Presence The 7-Point Smart Solopreneuer Social Media Checklist 90 percent of businesses say social media is crucial to their marketing. But the point is, are you doing yours right?
Marketing 3 Types of Effective Digital Ads You Haven’t Yet Tried Reddit? Outbrain? Taboola? Have you considered these yet?
Building a Business 3 Things You Should Consider Before Listing Your Products on Amazon Note: Amazon Prime's two-day shipping turnaround is especially popular with customers.
Thought Leaders 4 Ways to Prep Your Business for a Summertime Slowdown Swimming? Sailing? S'mores? Who the heck wants to work in the summer? Answer: You do.
Online Presence Instagram Analytics: Which Metrics Really Matter? These key figures can help you measure your reach and make smart moves that engage audiences to interact with your brand.
Marketing A Guide to Working With Instagram Influencers: What to Look For Are sponsored posts disclosed? You work with deceptive influencers at your risk.
Building a Business Turning a Lead into a Customer: a Simple Checklist It's hard to find a good balance between asking leads the right questions and being creepy; still, you've got to try.
Marketing How to Create a Viral Video Smash Hit If your video can evoke a positive emotion that can be tied back to your brand, you're on the right path.
Marketing 6 Steps to Writing Copy That Actually Converts Most of the time, the art of exceptional copywriting boils down to understanding how to trigger action and emotion in your readers.
Human Resources Leverage Company Culture to Build a Top-Tier Startup Team The culture you establish should be different from the perks and benefits you offer as part of compensation.
Marketing Can You ‘Feel’ It? How to Use Emotional Decision-Making in Marketing Marketing strategies that don't make us feel anything are boring and forgettable -- two things that you never want your brand to be.
Building a Business A 3-Step Startup Guide to Connecting With Consumers Improve customer relationship and your brand's relationship with them by using these three tips.
Online Presence 3 Easy Ways to Increase Your Brand’s Engagement on Instagram Don't just show your product pictured against a white background. Get into the wild!
Online Presence How to Make Your Instagram Account Impressive For starters, post more and make sure you understand the network's algorithm.
Building a Business 10 Examples of Instagram Ads and the Lessons They Can Teach An Entrepreneur contributor gives the low-down on what works and what doesn't on this new advertising channel.
Online Presence 15 Tips to Grow a Social-Media Audience for Your Startup Get to know all the cool opportunities you have on Twitter, Facebook, Instagram and LinkedIn.
Building a Business 10 Little-Known Books to Add to Your Entrepreneur Bookshelf What's on your night table?
Thought Leaders 8 Differences Between ‘Entrepreneurs’ and ‘Employees’ Employees are threatened by those smarter than they are; entrepreneurs hire them.
Entrepreneurs These 8 Crazy Reasons for Becoming an Entrepreneur May Ultimately Lead to Failure Become a millionaire? Become famous? To prove yourself? Cross those nutty reasons off your list. Right now.
Building a Business 8 Compelling Studies Every Entrepreneur Should Know About The one thing every entrepreneur must understand to truly grow a successful business is human behavior.
Thought Leaders 7 Surprising Lessons About Success Learned From Interviewing More Than 65 Millionaires Get schooled on leadership and strategy from the likes of Richard Branson, Seth Godin, Barbara Corcoran and more.