Online Presence
Using This Color in Your Facebook Ads Could Increase Your Click-Through Rate
On a super-saturated advertising platform, use every last advantage you can.
Neil Gordon is a communication consultant who focuses on helping entrepreneurs, speakers and other thought leaders deliver compelling messages. He formerly worked at Penguin Random House with New York Times bestselling authors.
Want to write for Entrepreneur too?
Apply to join Entrepreneur Leadership network.
More From Neil Gordon
Thought Leaders
What a Baking Contest Taught Me About Finding Customers
Rather than focus on your own enthusiasm for your products and services, focus on what will make your customer enthusiastic.
Marketing
Bill Gates Said “Content Is King” in 1996. But Is That Still True?
In our saturated, noisy world, "content" is no longer king and has been dethroned by "context."
Building a Business
I’ve Conducted More Than 500 Sales Calls Over the Past Few Years. Here Are 5 Tips for Having Better Sales Conversations.
Rather than manipulate your potential client, serve them.
Thought Leaders
Steve Jobs’ Most Famous Speech Is Totally Overrated. Here’s Why.
Steve Jobs forgot to bring his personality to his famous Stanford speech.
Thought Leaders
Why Introverts Can Be the Best Public Speakers
It's not what you say, it's what your audience does in response.
Business News
Alex Trebek Taught Us to Choose Presence Over Judgment
In his 36 years of hosting 'Jeopardy!' I only heard the iconic game show host pass judgment once. His greatest gift was helping others to feel present in the moment, and we could learn a lot from that now.
Thought Leaders
Stories Are Entrepreneurs’ Most Powerful Tool. But What Ingredient Gives Them Power?
Most of our greatest lessons are learned when life throws us a curve ball.
Business News
Pence and the Fly: How to Swat Distractions as a Public Speaker
If something unexpected happens, make the incongruity work in your favor.
Entrepreneurs
5 Tips for Keeping Your Kids Engaged as School Begins
An educator offers advice on how to balance your child's remote learning schedule with your workday.
Business Funding
How to Craft An Elevator Pitch That Gives People Chills in Under 20 Seconds
Find your silver bullet.
Thought Leaders
A Top TED Speaker on the Most Important Leadership Skill Right Now
It's not always about making yourself heard.
Thought Leaders
After Responding to 170 Emails Following George Floyd’s Death, Here’s What I Found Out
Sometimes what you say is less important than what you ask.
Human Resources
Is Your Marketing Failing the “Trudge to the Bathroom” Test?
Instead of selling your solutions, speak to your audience's most pressing problems.
Entrepreneurs
How I (Almost) Doubled My Productivity While Working From Home
Stop thinking about how much you expect to accomplish, and start being realistic about how long it will take.
Thought Leaders
How to Keep a Virtual Audience Captivated
I got trolled, and learned an important lesson in taking public speaking from the stage to the screen.
Marketing
If You Want to Communicate Like a Pro, Get This: It’s Not About You
Effective communication values the recipient over the sender.
Thought Leaders
How to Dazzle Your Audience in the First 7 Seconds of Your Speech
In the moment after you've been introduced but before you begin to speak, anticipation builds. Here's how to use it to command a room.
