Founder and CEO of Earned Media, Nick has been instrumental in crafting impactful SEO strategies for many well-known global brands. He has also guest lectured at Sydney University and UTS and has regular appearances as a marketing expert on the Australian TV programme, Kochie's Business Builders.
Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives.
Don't scoff at emojis — you'll be surprised by how much they drive your brand's customer engagement. Here are 5 ways you can start integrating the icon into your marketing strategy.