Nick Platonenko is chief executive officer at VlogBox with a demonstrated history of working in marketing and advertising fields. A senior advisor at a series of successful adtech projects, he believes in the power of quality, innovation and analysis.
The major problem for travel brands remains a frequent discrepancy between what the customer persona used to be and what it became during the pandemic.
Covid-19 restrictions and new privacy regulations made brands and advertisers reevaluate traditional strategies and channels for ad placements, but in the face of so much turbulence, what is there to look forward to in 2022?