Nir Eyal writes about the intersection of psychology, technology and business at NirAndFar.com. He is the author of Hooked: How to Build Habit-Forming Products. For more insights into how products change behavior, join his free newsletter and receive the first chapter of his book.
A wave of startups are part of a new trend that promises to radically simplify our lives by making it harder to determine whether we're communicating with a person or computer code.