Penny C. Sansevieri

Pitching media the right way can really boost your business.

Approaching the media the right way is only one part of the big picture.

Most great marketing successes, regardless of your product, are the cumulative result of multiple actions.

Writing a business book offers opportunities to move you toward whatever your long-term goals are as well as growing market share.

Twitter is a great tool for expanding your network.

Instagram is a great place to be for anyone looking to market anything.

There are two basic steps to boosting your marketing image -- finding images and then customizing them.

These days, it's hard to miss the fact that video -- especially livestreaming -- is a big and powerful way to deliver your message.

Here are strategies that you can implement both on and offline to help keep your ear to the ground, understand your market and keep tabs on your competition.