Associate Professor of Entrepreneurship
at Spears School of Business at Oklahoma State University
Per Bylund, PhD, is associate professor of entrepreneurship and Johnny D Pope Chair and Records-Johnston professor in the School of Entrepreneurship at Oklahoma State University. His areas of research are entrepreneurship, management and economic organization. He is author and editor of six books.
Modern economics is a theory of the economy that leaves no place for the entrepreneur. So where should entrepreneurs turn to improve their understanding? The Austrian school of economics might be the answer.
Successful entrepreneurs think about their business in value terms, and they recognize that they do not themselves determine the value of their offering -- the consumer of the final good does.