Peter Daisyme is the co-founder of Hostt, specializing in helping businesses host their website for free for life. He has also coached people in sales, consulted on company growth and developed business leaders.
Don't play favorites and put all your resources into bottom-of-the-funnel efforts; make sure every consumer interaction makes your brand more compelling.
Rather than hoping for unicorn status, you need a plan that takes into account three key elements crucial to growing your team: culture, tech and training.