Business Branding
Why You Should Launch a Brand, Not a Product
Five reasons brands are what really matter to your consumers -- and your bottom line.
Peter Getman is founder of MicroArts, a modern brand-launch agency that delivers brand ubiquity for clients through proven creative principles. Using these principles, Getman has played a key role in launching and growing more than 300 B2C and B2B brands in a diverse set of market categories.
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