President of Peter S. Cohan & Associates
at Peter S. Cohan & Associates
Peter Cohan is president of Peter S. Cohan & Associates, a management consulting and venture capital firm. He is the author of Hungry Start-up Strategy (Berrett-Koehler, 2012) and a full-time visiting lecturer in strategy at Babson College in Wellesley, Mass.
Employees are on strike at New England's Market Basket to win back their old CEO. Here's why they care so much and what entrepreneurs can learn from this grocery chain.
Happy employees and great prices lead to devoted customers, or so the theory goes. A New England supermarket chain may sacrifice all this in a battle of cousins.
Be sure to describe the consumer pain to be relieved by the enterprise and how big a wedge can be driven between what customers are willing to pay and the costs.