Phil Schraeder is an executive and recognized thought leader in digital advertising and contextual technologies…who loves fashion and EDM music. As CEO of GumGum, Phil believes that we don't need to know who people are in order to deliver relevant, engaging and effective digital advertising.
Whether we're in a recession or not, consumers and advertisers are bracing for impact. Here are a few ways to recession-proof your ads as you navigate this new world order.