Marketing
How to Use Storytelling to Elevate Your B2B Marketing and Influence Buying Decisions
Here's how to craft stories that make buyers choose you over competitors.
Praveen Krishnamurthy is a product marketer at Adobe. He focuses on creative software, including generative AI, for business customers. He previously led marketing and product for a VC-backed ecommerce startup. Praveen holds an MBA from the University of Virginia's Darden School of Business.
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