Renée Warren is an award-winning entrepreneur, a speaker, author, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She's a mom to Irish Twins, a drummer, and host of the Into The Wild podcast.
Systems are scalable and repeatable. While setting goals is important, if you aren't creating a process to continuously achieve them, you will fail more often.
Marketers have more tools at their disposal than years ago. Re-evaluating what the company already has and giving it a quick spit shine might at times be all that's needed for the PR approach.