Marketing
Exclusivity Isn’t the Only Marketing Strategy for Luxury Brands
Not many people buy Mercedes cars because of their price tags and status.
Richard Fertig, founder and president of Brilliant Transportation, set out to redefine the ground transportation industry with passion and purpose.Richard is intensely focused on partnering with companies and event planners globally to Make Travel Great®. In less than five years, Brilliant Transportation has solved some of the most complex design, production and transportation challenges for the most influential companies in the world.
Want to write for Entrepreneur too?
Apply to join Entrepreneur Leadership network.
More From Richard Fertig
