Rob Biederman is the co-founder and CEO of Catalant, a company that connects companies to talent and knowledge in real time. Catalant has a global network of more than 40,000 experienced consultants able to work on research, strategy, marketing, finance, sales, operations and product initiatives.
Innovation is the buzzword on everyone's lips these days. It no longer matters only whether companies succeed, but also whether they do it in a more innovative manner than their competitors.
Innovative companies ask themselves two key questions: What products or processes do we think the marketplace will want next? What talent do we need to deliver that?
It can be attractive to partner with a startup to grow your company. However, make sure that you avoid the mistakes that can lead to creating a burden and prevent success.
Uber, Airbnb and TaskRabbit are growing in popularity and should continue to rise. Now's the time to look at your business and see if you can follow those companies' paths.