Rob Meyerson

Principal at Heirloom; Creator and host of How Brands Are Built at Heirloom

Rob Meyerson is a brand consultant, namer and author of the upcoming book, "Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service." He also runs Heirloom, an independent brand-strategy and identity firm, and hosts the podcast "How Brands Are Built."

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More From Rob Meyerson

Business Branding

Don’t Change Your Brand Name — Unless You Really Have To

Considering changing a company or product name? Stop. Before you jump to conclusions, use this framework to conduct a name assessment and think through your options carefully.

Business Branding

Should You Name Your Business After Yourself?

Should you create a new name for your business or brand or use your personal name? Here are five scenarios in which it makes sense to go with your personal name.

Business Branding

Should You Use Your Own Name or Create a Brand Name for Your Business?

Consider these five reasons to avoid using your personal name and create a new brand name instead.

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