Robert Reffkin

There's no place where strong leadership is needed more than in a hectic startup environment in which the odds are most stacked against you, and Herculean efforts to gain and maintain traction are required daily, not quarterly

Getting connected is a strategic treasure hunt, a quest to find ways to plug holes to support your startup's mission and objectives.

Our expert, Robert Reffkin, discusses what it takes to be successful and how entrepreneurship really has nothing to do with business ownership.

Making the choice to select substance over splash is critical in building a deep, unique product.