Marketing
Customer Service Is Ground Zero For Success
Try these eight best practices to make sure your company develops a 'customer-centric' focus.
Rohan Ayyar is the Regional Marketing Manager India, SEMrush. He is an avid blogger, with posts featured on MarketingProfs, Social Media Today and Business Insider, among other places.
Want to write for Entrepreneur too?
Apply to join Entrepreneur Leadership network.
More From Rohan Ayyar
Human Resources
Want to Get Ahead at Work? Be Selfish!
Turns out there really is something to the old adage "Nice Guys Finish Last". Here's how you can finish first.
Online Presence
3 Never-Fail Tactics for Superior Social-Media Engagement
Building a profitable online business is an art but, increasingly, there is some science that helps you figure it out.
Marketing
The Pros Agree These Are the 2 Best Tools for Conversion Optimization
Sometimes you have to trust your gut. Online marketing is not one of those times.
Building a Business
Improve HR Efficiency With These 5 Enterprise Tools
What model will you choose for your enterprise resource planning software suite?
Building a Business
The Tough Tradeoffs We Make Deciding to Work From Home or Not
Remote workers are more productive and content but less collaborative and unlikely to be promoted.
Building a Business
4 Reasons You’re Lucky That Angry Customer Is Yelling at You
Listening to unhappy customers is a hard but valuable way to learn how to improve your business and better than them disparaging you on social media.
Building a Business
Brands as Publishers: Success Follows Successful Content Marketing
How two household names -- LinkedIn and Red Bull -- figured out that big content is key to big user engagement.
Marketing
When It Comes to Knockoffs, Imitation Is the Costliest Form of Flattery
Trademarks and patents are far from perfect protection but they are, literally, the least a business can do to protect itself from counterfeiters.
Marketing
What Digital Ad Agencies Need to Navigate the Future
In the fast-moving world of online marketing, change is the only constant.
Tech
How Mass Customization Is Delivering on Its Long-Promised Rewards
Technology, social media, the Internet and logistics are converging to produce the first successes of an idea envisioned a generation ago.
Tech
5 Dashboards for the Data Every Business Needs to Track
People and money are the two constants regardless of what a company sells. Keeping tabs on the comings and goings of both is indispensable.
Building a Business
The 3 Characteristics of Brands That Command Customer Loyalty
The few companies that have won the customer's implicit trust offer valuable lessons.
Marketing
Don’t Miss the Digital Transformation in Luxury Brand Marketing
The global nouveau riche aren't wedded to old money brands and that's creating big opportunities for niche status symbols.
Marketing
Old School Marketing Platforms That Still Resonate in Our Digital World
In the frenzy to master online marketing, don't forget people still watch TV, listen to radio and read billboards.
Business Funding
Tight Budget Launch Dilemma – Outsource or DIY?
The self-funded entrepreneur can neither afford to outsource everything or do things poorly.
Marketing
8 Tips for Marketing Success on a Self-Funded Budget
Time is what you need to spend when your shoestring startup has no marketing budget. With patience and persistence, you will build the loyal audience you need to succeed.
Building a Business
Before You Scale Your Business Decide on the Life You Want
Taking your business to the next level is first about knowing what sort of life you want to lead
Building a Business
Embrace the Soft Launch
For the typical start up, the less splashy the launch the better the chances of quietly refining the product and finding the first customer.
Business Accounting
Actually, You Don’t Need VC Funding to Succeed
It is a rare startup that has the backing of venture capital fund, so forget about wooing investors and concentrate on wooing customers with your unique selling proposition.
