Ross Kernez is a digital marketer, speaker, online reputation expert, and SEO guru. He is the founder of Ross Kernez Consulting - rossk.com, where he offers online reputation management, PR, SEO, and digital marketing services. He is also the founder of SEOMeetup, a marketing conference.
A CEO's reputation is tied to their company's success, so they must manage well, communicate clearly and provide expert guidance to build trust and handle crises.
Negative press can damage your reputation, but with a mix of legal tools, platform reporting and strategic content creation, you can often remove or bury harmful coverage and start rebuilding trust.
As we move forward in an increasingly digital and customer-centric business environment, mastering these strategies will be paramount for any organization looking to thrive and excel.
In the intricate tapestry of business metrics, CAC stands out not just as a measure but as a philosophy, guiding businesses toward both profitability and meaningful customer engagement.