Roy Williams is the founder and president of international ad agency Wizard of Ads. Roy is also the author of numerous books on improving your advertising efforts, including The Wizard of Ads and Secret Formulas of the Wizard of Ads.
If you're not budgeting for word-of-mouth advertising, your business is probably suffering. Our ad expert offers his tips on generating customer recommendations.
When your business category is dominated by a single brand and all the other brands put together--yours included--don't match up, it's time to create a counter-brand.