Roy H. Williams

Roy Williams is the founder and president of international ad agency Wizard of Ads. Roy is also the author of numerous books on improving your advertising efforts, including The Wizard of Ads and Secret Formulas of the Wizard of Ads.
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More From Roy H. Williams

Marketing

The Best Advertising Money Can Buy

If you're not budgeting for word-of-mouth advertising, your business is probably suffering. Our ad expert offers his tips on generating customer recommendations.
Business News

Truth in Advertising

Today's consumers are bombarded with flashy gimmicks and over-promises. How to stand out? Tell them the truth.
Business News

How to Reach the Rich

Put your product into the hands of the wealthy with these five surefire ways to get your company noticed.
Marketing

The Benefits of Counter-Branding

When your business category is dominated by a single brand and all the other brands put together--yours included--don't match up, it's time to create a counter-brand.
Business News

Top Advertising Blunders

Spending all your money on ads but getting no results? Perhaps you're making one of these 12 huge mistakes.
Building a Business

Targeting the Next Generation

Your business can't market to baby boomers forever. A new demographic is emerging, and paying attention to it could benefit your business.
Marketing

Debug Your Ad Campaign

Spending all your money on advertising but getting no results? Find out whether you're guilty of committing one of these 12 huge blunders.

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