Roy Williams

Roy William's is the founder and president of international ad agency Wizard of Ads. Roy is also the author of numerous books on improving your advertising efforts, including The Wizard of Ads and Secret Formulas of the Wizard of Ads.
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More From Roy Williams

Marketing

Famous Last Words

If you've found yourself uttering any of these statements, your business could be in trouble.
Marketing

Why Most Ads Fail

Most ads aren't written to persuade; they're written not to offend.
Marketing

Why Aren’t Your Ads Working?

If you're not drawing in as many customers as you'd like, there are only 4 places you need to look to figure out what's going wrong.
Marketing

The Trick to Old-School Advertising

Does advertising in newspapers, Yellow Pages and other forms of old-school media still work? It does if you know the secret to making them produce.
Marketing

The New Frontier of Advertising

Local online advertising is one of the easiest ways to target your local customers. Our expert tells you what works, and what you can do for free.

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