CEO and Co-Founder of Peerbackers and Worthy Financial
at peerbackers
Sally Outlaw is the co-founder and CEO of peerbackers.com, a leading crowdfunding consulting and services provider. She's the author of Cash From the Crowd (Entrepreneur Press, 2013) and speaks nationally on the topic of crowdfinance and the JOBS Act.
In-person events for financial prospecting provide benefits that online platforms don't: gathered masses, a pool of dedicated dollars and a chance to receive immediate project feedback.
Media coverage for your crowdfunding project will help attract backing and build brand awareness. Learn how you can get the press interested in your project.
Campaigns that use videos have a significantly higher success rate and raise more money than those that don't. Find out what your videos should contain to bring in the backers
Crowdfunding is not a 'set it and forget it' proposition. Running a successful campaign requires being fearless in getting out and spreading the word about your venture.
It's very likely you'll need more money than you think to fund your business idea. Here's how to determine an amount that's not too high and not too low, but one that's just right.
Offering rewards -- iPad cases, dinner with the founders -- helps attract people interested in funding a new business. Here's a guide to fund-raising giveaways.
Even though many people think the term 'crowdfunding' is universal, there are actually multiple options available for those needing to raise funds. Find out what each type is.
Entrepreneurs who list on equity-crowdfunding platforms will have an opportunity to raise serious capital. Learn how to manage new expectations, responsibilities and obligations to regulators and shareholders