Sam Michelson

To manage your online reputation in the AI era, proactively shape your digital footprint with authoritative content to ensure AI models present an accurate and strategic narrative about you or your brand.

The changing digital and search landscape — from simply compiling results to attempting to give searchers the essence of a brand — requires those managing reputations to keep up with emerging tech to best serve their clients. AI is the latest stop on this journey.

When rebranding your company, consider these 20 essential action items to ensure a smooth transition and maintain and enhance your evolving digital reputation.