Business Branding
What Brand Evangelism Really Means — and Why It’s So Important
Evangelism isn't something to be decided on down the road; it should actually be in the DNA of your founding team from the get-go.
Sangram Vajre is the co-founder and chief evangelist of Terminus. Before Terminus, Vajre led the marketing team at Pardot through its acquisition by ExactTarget and then Salesforce. He's also the author of Account-Based Marketing For Dummies and is the mastermind behind #FlipMyFunnel.
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