Building a Business
Why Pre-Filtering Clients Is Essential to Your Success
Your company can't be all things to all people. Read why you might need to walk away from some prospective clients.
Sara Rotman is the founder, chief executive and chief creative officer of MODCo Creative, a New York City-based branding agency whose clients include Tory Burch, Vera Wang and Carolina Herrera. MODCo is the only fashion advertising agency that is exclusively female-owned and run.
Want to write for Entrepreneur too?
Apply to join Entrepreneur Leadership network.
More From Sara Rotman
Thought Leaders
What to Do When Your Client Walks Out the Door
When your biggest client leaves you, the most important thing is not to panic. Here's what to do next.
