Founder and CEO of Idea Grove and Trust Signals Marketing
at Idea Grove
Entrepreneur Leadership Network® Contributor
Scott Baradell is a PR and marketing expert, CEO of Idea Grove, and founder of Trust Signals Marketing. He helps companies build trust and visibility through innovative PR and SEO strategies. Scott is an author and thought leader, passionate about branding, media relations, and digital trust.
Anything slowing or stopping a customer from purchasing - from poor website design to an unknowledgeable sales staff - is an existential issue that needs to be addressed immediately.
Professional design, clean navigation, compelling content and fast page loading are among the essentials for reducing bounce rate and turning visitors into customers, but others might surprise you.