Shama Hyder is CEO of Zen Media, an award-winning marketing and PR agency for tech-driven B2B firms. She is a bestselling author, an international keynote speaker and has been named one of LinkedIn's Top 10 Voices in Marketing for four years in a row.
Pandemic-tested ideas will cement themselves as the new way of doing things, while budgets will reflect a heightened focus on authenticity through vehicles like influencer marketing.