Building a Business How to Create a Media List for Ongoing Exposure Build a picture of which media outlets will help you grow your business by giving you publicity.
Thought Leaders 3 Questions You Need To Ask Yourself Before Writing a Media Message Getting media exposure is one thing. Here's how to get your message across while being the type of guest journalists love.
Marketing How to Get Ongoing Media Exposure Using Seasonal Stories Pitching seasonal stories is a great way of getting regular media exposure.
Marketing 7 Headline Writing Formats That Get Journalists to Read Your Pitch Learn the writing techniques that grab a reader's attention with just a few carefully selected words.
Marketing Learn to Stop Saying ‘Um’ and ‘Ah’ Before the Media Comes Calling It's natural, we all do it -- insert little placeholder words to buy time to finish forming a sentence -- but media time is precious for increasing your company's visibility. Train yourself to become a good interview.
Marketing How to Tell Stories the Media Won’t Ignore Good press is born of drama and conflict, struggle and victory. When you conceive your publicity pitch, make it epic.
Business Branding 10 Credible Ways to Show the Media You’re an Expert Worth Interviewing You don't have to know more than anybody else in the world, just more than the reporter and the audience.