Sheila Eugenio is the founder and CEO of Media Mentions, a leading PR and digital marketing agency. Before founding Media Mentions, Eugenio has consulted with several mediums to large businesses on how to position their brand and attract the right audience. She helps brands and startup companies to create PR strategies that reach to the right audience.
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More From Sheila Eugenio
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This Entrepreneur Followed His Passion. It Led Him to the ‘Business of Helping Others.’
Before you can really make a business of helping others you should probably take care of yourself.
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On-Demand Companies Disrupted Entire Industries. Now They Are Being Disrupted.
Being first to market brings huge advantages, but the advantage doesn't last long.
Building a Business
3 Ways Entrepreneurs Are Making IoT More User-Friendly
A growing number of entrepreneurs are creating solutions that make it easier for devices to talk to one another.
Thought Leaders
Americans Are Not Good Savers. These Entrepreneurs Are Helping Change That.
People feel too squeezed to put money aside. Entrepreneurs are exploring how to take the pain out of the process.
Tech
This New Translation Tech Will Smash the Language Barrier to Doing Business Globally
The ability to translate between languages quickly and inexpensively opens vast new possibilities.
Business News
How This Immigrant Created a Successful Marketing Agency
The entrepreneurial spirit translates across cultures.
Marketing
3 Tips for Choosing the Right SEO Agency
To survive, startups must make themselves visible online. Getting seen is going to take expert help.
Business Ideas
4 Reasons to Leverage DIY Website Builders
Business-to-Consumer ecommerce companies are blazing a trail that B2B firms can follow to generate a lot more business.
Business News
3 Things Business Owners Need to Know About BI
Business Intelligence, the analysis of data that companies create simply by doing business, can drive greater profitability.
Building a Business
6 Ways to Handle Rapid Growth
If you are not properly prepared for the big changes, things can easily spiral out of control and turn your dreams into nightmares.
Thought Leaders
3 Trends Driving the Millennial Own vs. Rent Debate
Young professionals don't dream of picket fences. The real-estate industry must take a new approach to engage millennials and make them believe again in the power of ownership.
Marketing
8 Tips for Dominating Online Sales
Make buying online and your customers will thank you (and buy a lot more from you).
Tech
4 Things Companies Need to do With Their Webinars
Most companies don't take the time to make the most of a powerful tool for your business.
Business Branding
4 Industry Trends Every Fashion Designer Should Know
Should you create your own brand or work within an established company?
Business News
3 Trends Driving The Rise of Personal Cloud Technology
Security, privacy and ease of use are all concerns.
Tech
4 Ways Technology Is Changing the Events Industry
How mobile ticketing and new apps are revolutionizing an age-old business.
Entrepreneurs
4 Reasons Fitness Is Moving From the Gym to the Home
And how you can profit off the trend.
Brick & Mortar
3 Tech Trends Helping to Bring New Investors to Real Estate
Technology is enabling more people to become real estate entrepreneurs.
Building a Business
3 Ways Virtual Workers Make Organizations More Effective
Avoiding in-office distractions can be a major plus for your company.
Building a Business
3 Ways the Utility Industry is Mimicking Startup Mentality
As a reaction stricter regulations, the utility industry is taking lessons from entrepreneurs on how to become more agile.
Building a Business
3 Tech Startups Influencing the Real Estate Market
Look for a more automated process for investors, brokers and property managers.
Thought Leaders
5 Innovative Ways to Train Your Sales Team
Everyone wants their employees to have the tools they need to succeed, but it's important to train your team the right way.
Building a Business
3 Reasons Entrepreneurs and Startups Are Bringing Toys Back to Life
A growing movement called toys-to-life is the likely vehicle for bridging the toy-gaming divide.
Tech
4 Ways Personal Technology Outperforms Enterprise Software
Well-designed, customizable technology is helping professionals leave corporate America for their own ventures.
Business News
4 Old-School Characteristics That Make Modern Entrepreneurs Thrive
Tomorrow's biggest successes will be those who learn from those who came before. That means patience in putting business first and selecting a partner who's in it for the right reasons.
Tech
4 Ways Entrepreneurs Are Problem Solving With 3-D Printing
This technology is helping entrepreneurs accomplish their goals.
Tech
4 AI Technologies Impacting Business Operations Right Now
Artificial intelligence will be huge in the future but don't think it isn't relevant today.
