Shira Lazar | Page 2

From the rise of Google+ to the oversaturation of social media, here's what five social media mavens have to say about what's on the horizon in 2012.

Dwolla's rise as a payment alternative to credit cards isn't thanks to merchants' disdain for plastic alone. Here's how the company's founder used clever social-media strategies to build buzz.

New video-blogging platform helps entrepreneurs make high-quality short films that are made for social media. See how the company practices what it preaches.

When it comes to decking the halls, big brands are pulling out all the stops this year. Here are some holiday-themed social media strategies that small businesses can learn from.

Here's how one small business turned hygiene products into social media gold.

Here are three ways your business can best utilize the latest social network.

Google+ announced its new "Pages" platform for businesses. See how your company can best utilize the latest social network.

The author 'Engage,' and now 'The End of Business As Usual,' spills about social media ills.

Comedian Adam Carolla created a podcast that launched to No. 1 in no time. Here's how he keeps fans coming back and how other entrepreneurs can too.

From star-studded boutique hotels to a small business near you, using social media as a customer service tool is a no-brainer.

For shoe brand Creative Recreation having famous friends and using social media creates a very appealing combination.

Building a media colossus isn't easy, but using social media can help. Here's how Ben Huh of I Can Has Cheezburger? is continually perfecting his company's strategy.

Building a brand using social media isn't just for celebrities. Here's how entrepreneurs can do it too.

When it comes to measuring online influence, a new tool attempts to present a fuller picture for entrepreneurs and those they follow.

When digital music service Spotify crossed the Atlantic to the U.S., the company leaned heavily on social media to build awareness. Here's a look at what worked for them.