Simon Moser is a European communications specialist and entrepreneur. He is particularly focused on new markets, such as high-tech, fintech and cannabis. In 2018 Simon co-founded Strain Insider, which has since become the leading online media outlet in the European cannabis market.
In a world full of aggressive marketing, storytelling may be the one device that captures people's attention for more than just a few seconds. Read on for tips and tricks to doing it well.