Steve Galligan is CEO and co-founder of Integrated Digital Strategies. IDS is a digital marketing company focused on franchising. For the past four consecutive years, IDS has been at the top of Entrepreneur magazine's ranking as a leading supplier serving the franchise community.
This a golden opportunity your brand should leverage. It may sound counterintuitive, but it is a great time to promote your brand and capture market share while competitors are in retreat.
Your digital marketing account manager could make or break your relationship with your agency. This article reviews tips on fostering and maintaining a partnership that is a win/win for everyone.
A well-designed website is critical to the success of any franchise brand. This article outlines the necessary elements for a consumer brand or franchise development site.