Sumit Aneja

Marketing strategies that rely on identifying the next best way to reach your customers are evolving in exciting directions.

Here's how to close the feedback loop and enhance your brand in ways you haven't even thought about.

Product-market fit is a key route to success for any company. Make sure you understand what it is and how to achieve it.

If you're not monitoring the customers who decide not to make a purchase, you're missing out on crucial data that could help your business flourish.

A bad customer experience can be a chance to turn your harshest critic into your brand's biggest fan. Capitalize on the opportunity through stellar communication and service.

Uncertainty is a certainty for all of us right now, but we can sustain brand authenticity and consistency by seeking out customer feedback.

Leaders in this field must read the room, while inviting feedback to deliver the best customer experience.

Using your company's home page to collect data from current customers helps increase the percentage of prospective visitors who end up purchasing.

Successfully planning for the future of your product, service, or business as a whole depends on knowing the needs and wants of your customers. These practices will help you do just that.

These days, most companies conduct business across multiple channels ... and if you're not, you should be.

What about the people who aren't buying?

In this modern age, there's no excuse for a bad net promoter score.

It's your buyers who make a product successful (or not), so involve them!

As the amount of data we deal with on a daily basis continues to grow exponentially, it is increasingly important that we use it the right way.

Using data the right way can provide businesses with a roadmap to success, but first, you need to know what to track.

These key principles and strategies can guide those in power to truly effective leadership and results.

In order to lead successfully, you need to satisfy employees and customers. Here's how to do it right.