Susan Gunelius

Marketing, Branding, Copywriting, Email and Social Media Expert at KeySplash Creative, Inc.

Susan Gunelius is CEO of KeySplash Creative Inc., a marketing communications and strategic branding company. She has authored a dozen books about marketing, branding, social media, copywriting and technology and is the founder and editor in chief of WomenOnBusiness.com, a blog for business women.

Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.

More From Susan Gunelius

Marketing

5 Email-Marketing Strategies to Conquer Consumer Inaction

Start creating list segments based on actions users don't take.

Marketing

5 Automated Email Marketing Messages All Ecommerce Businesses Should Use

Email marketing automation can save you time and increase revenues. Here are five messages you can set up and start using now.

Marketing

5 Automated Email Marketing Messages You Should Be Using

Email marketing automation drives more conversions and higher ROI. Here are 5 easy ways to do it.

Online Presence

10 Laws of Social Media Marketing

For business owners just getting started, a guide to build brand buzz and boost your bottom line.

Marketing

10 Tips for Writing Emails That Will Get You Tangible Results

If you follow this 10-step process, you'll avoid the email mistakes that other marketers are making.

Marketing

Earn 60 Percent More Engagement with These 9 Email List Segmentation Strategies

Divide and conquer your target audience with list segmentation and personalization strategies that make every email subscriber feel like your most important prospect.

Marketing

5 Ways You Can Earn a Better ROI with Your Email Marketing Campaigns

Adhere to these five email marketing best practices to maximize your opt-ins, leads, email subscribers, conversions and sales.

Marketing

The 10 Rules You Must Follow to Create an Effective Landing Page

From content to layout, your landing page needs to be seamless representation of your brand that demands action. Follow these 10 rules to ensure your landing page gets the results you want.

Marketing

Earn More Email Subscribers and Customers with Powerful Lead Magnets

Find out what makes a lead magnet worth clicking on and learn how to create marketing content that attracts the consumers you want.

Marketing

4 Marketing Strategies That Can Increase the Effectiveness of Your Email Opt-in Forms

Use these tips to get your email opt-in form in front of the right eyeballs and entice them to sign up.

Marketing

7 Things Your Opt-In Forms Need to Do to Gain Email Subscribers

Increase the number of people who opt-in to your email list by using these strategies to make your forms more effective.

Marketing

3 Easy Steps to Grow Your Email List

Email marketing doesn't work unless you build a list of people who are interested in your products or services.

Marketing

7 Email Marketing Funnel Ideas for Turning More Subscribers into Customers

If you're trying to nudge your prospects to turn them into customers, these seven ideas can help.

Business Branding

The Problem With Johnnie Walker’s Jane Walker Scotch Was Perception

Diageo's Jane Walker brand launch fell flat with female consumers -- here's why.

Marketing

Mobile Audiences Are Your Future

Follow these 7 steps to sharpen content for mobile users that they'll actually read, engage with and share, boosting your brand's word-of-mouth marketing.

Marketing

12 Content Marketing Trends You Should Be Following

Make sure your content investments deliver adequate returns for your business by following the right content marketing trends.

Marketing

How to Increase Customer Lifetime Value And Boost Profits

It's cheaper to retain customers than get new ones; use these three strategies and five tactics to keep the ones you have. Your bottom line will thank you.

Business Operations & Logistics

10 Tips to Find a Good SEO Writer

Make sure your SEO writer has these characteristics or your new content could do more harm than good.

Marketing

How to Create a Marketing Funnel That Will Increase Sales and Profits

Learn what types of content will move consumers through the funnel and help you earn conversions.

Marketing

11 Call to Action Hacks to Boost Clicks and Conversions

Use these proven tips to improve the return on your marketing investments.

Marketing

5 Ways Words Can Destroy Your Marketing Messages (And How to Fix Them)

Use these copywriting tips to improve your marketing messages and ensure you don't lose sales or money on your marketing investments.

Marketing

Which Marketing Communications Model Should You Choose?

The PESO Model and Nice Model make developing a marketing communications strategy less overwhelming and more successful for small businesses.

Online Presence

3 Ways to Amplify Small-Business Marketing with Crowdsourcing

If you're looking to jump-start your marketing, consider enlisting your online fans.

Online Presence

The Do’s and Don’ts for Marketing With Pinterest

New to Pinterest? Most businesses are. Here are some guidelines to help make the most of it for your marketing.

Marketing

Five Tips for Better Text-Message Marketing

Text messages can be a highly effective way to connect with customers. Here are some tips to keep in mind when creating them.

Marketing

Storytelling Expected to Score Big in 2012 Super Bowl Ads

Three ways small businesses can turn stories into ads and digital content without a Super Bowl-size budget.

Building a Business

What’s Hot and What’s Not in Content Marketing for 2012

Marketing through online storytelling and advice will only grow in importance to businesses. Here's how to make sense of the biggest trends in content marketing.