Tara Coomans

It's difficult to escape the feeling that today's AI technologies will radically change our work lives in the future. As an entrepreneur it feels like a dizzying array of considerations about AI, but here's another you may not have considered: brand impact of AI adoption.

While these myths may have changed your perceptions of PR, it is still a powerful asset for any company, especially ambitious ones. Let's debunk these myths so you can identify a PR plan that works best for your business.

For many entrepreneurs, hiring an agency — whether it's a PR agency, a branding agency or a sales training agency — is new ground. I've been in your shoes and I've worked on both sides; these are my suggestions to find the right agency partnership.

Even during an unpredictable economy, some companies grow — why is that and what do they all do with ruthless intention?

Effective, flexible leadership and clarity can solve much of the discomfort around remote work. Here's how.

Fewer than 1% of businesses earn $10 million in annual revenue. It's worth looking at three things I've learned by working with those business leaders.

The most successful executives are also the most visible. Strategic and consistent thought leadership improves bottom lines and relationships with stakeholders.

Slashing your marketing budget won't help your business, it'll slowly kill it. Here's how to work with your marketing or PR agency to reduce costs while maintaining your competitive edge.

Founders play a pivotal role in public relations opportunities. Here's how to maximize your PR investment.

Sara Blakely didn't become one of the most admired CEOs without taking her public image seriously. Blakely credits her publicity-savvy approach to her grass-roots success that launched a billion-dollar exit.

How to create enduring company wins and contribute to a greater good.

How to make your DTC PR dollars go further, decrease conversion friction and keep customers loyal.

Every company, no matter the size, can learn from the globe's largest brands that view PR holistically.