Tatiana Dumitru

AI can be instrumental in building your brand and boosting awareness, but the right approach is critical. A custom GPT delivers tailored collateral based on your ethos, personality and unique positioning factors.

With branding at the forefront of every marketing strategy, finding the balance between AI and genuine human interaction will help brands foster authentic connections and enhance the customer experience, ultimately driving them ahead of the competition and facilitating long-term growth.

You need to sell a story to sell your product. The psychology of branding is the key to it.

In a highly competitive marketplace for founders, a powerful brand strategy — including a stellar pitch deck — can make all the difference in taking the next step toward early-stage funding.

Everything to think about before committing on a consultant or agency.

Naming your brand is a major step for any entrepreneur and comes with a unique set of challenges.

Customers want to connect with companies that demonstrate a commitment to social responsibility.

Your story motivates customers to choose your business, stay with it and help it grow.

A name needs a story for people to connect with. Otherwise, it's just a word.

Effective branding is about much more than just making an impression. Here's how to build your business by properly developing your brand.

From client reviews to low bids, here's everything you need to know before you start freelancing.

Freelance life isn't flawless, but your reviews can be.