Tim Johnson

Complex industries offer opportunities in market needs, potential profitability and expansion opportunities — but the key to being successful is developing and supporting a clearly differentiated value proposition that separates your organization from potential competitors. Here's how to do it.

Many investors think of marketing as more of a function to build brand awareness than to generate leads and sales — but it does both. Here's how to get your investors on board with your marketing plan.

Positive, ongoing media coverage is more than just good brand awareness — but most organizations don't have news to share all the time. Marketing and PR teams need to get creative to keep that media coverage coming. Here are a few ideas.