Business Accounting
The Trick to Splitting Startup Equity Among Key Players
When it comes to splitting equity it is important to create a structure that keeps all key parties properly motivated in the ebb and flow of building a startup.
Tony Conrad is co-founder and CEO of about.me, a platform for representing personal identity online based in San Francisco. He also founded the blog search engine Sphere, acquired by Aol and is a venture partner at the True Ventures, leading investments in WordPress.com, Blue Bottle Coffee, MakerBot, Typekit, High Fidelity and more. He blogs at tonyconrad.wordpress.com and at TrueVenture.com.
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